Service · Author Marketing
Campaigns measured in sales, not impressions.
Data-led launches and evergreen campaigns built by a team that reports on royalties, not reach.
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Books launched
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Campaigns run
0.8x
Median return on ad spend
0%
Titles charting in week one
How a campaign runs
Three phases, twelve months.
A launch is a moment. A campaign is a year. We plan for both from the first call.
01
Pre-launch
Audience research, comp-title analysis, ARC reader recruitment and a pre-order funnel built twelve weeks out.
02
Launch week
Coordinated paid media across Amazon, Meta and TikTok, newsletter swaps, review velocity and category targeting.
03
Evergreen
Always-on ads tuned monthly, backlist bundling, price promotions and an email engine that keeps selling in month nine.
Channels
Where your readers already are.
We don't spread budget evenly. We find the two or three channels that move your specific category and push hard there.
Amazon Ads
Meta & Instagram
TikTok creative
BookBub features
Newsletter swaps
Goodreads campaigns
Podcast placements
Influencer seeding
“The launch campaign hit number one in two categories in the first week. Everything measured, nothing guessed.”
James Chen